Henan Is the National Comprehensive Transport Hub and Logistics Center SWOT analysis helps to convert threats and meet the challenge in the process of developing e-commerce, take the advantage and seize the opportunities, and thus speeds up the development of electronic commerce in central economical zone.Ģ.1. Therefore, they must be put together to reflect the cross effect of matrix. The same change of the external environment brings different threat and opportunity to enterprises having different resources and strengths. While the analysis of opportunity and threat focuses on the changes of external environment and the effect on the enterprise.
The analysis of strengths and threats focuses on enterprises’ strength and the comparison of the competitors. SWOT analysis evaluates enterprises comprehensively combining internal and external environment and makes strategy plan using matrix. Received accepted 19 June 2016 published 22 June 2016
